Defining short and long-term goals for your business.

Goals are something we all make, whether it is for personal or professional growth. From cutting off the calories to increasing the turnover of a business, there is a goal that keeps us going.

But, have you ever thought, how many are actually able to achieve their goal? Well, not many, and businesses are no different in this case. Simply because a goal that is not written and actioned by any planning is just a dream and, though we all wish bigger, few can actually achieve them.

As the saying goes on, Without a plan, even the most brilliant business can get lost. You need to have goals, create milestones and have a strategy to set yourself up for success. — Yogi Berra

So, how can one drive a business to success?

The short answer to it is, setting up both long-term as well as short-term business goals.

As you define both of these goals, you create big plans while breaking them down into small, specific goals with shorter deadlines and focus your primary efforts. Most people have long-term goals, but the problem with these goals is they are often so far away that it’s hard to know where to start, and often it seems unreachable & many times remains a dream only. Here, short-term goals provide a solution to this problem. When properly planned, they work as stepping stones that lead to your long-term goal.

However, time plays a crucial role here. You may have big dreams for the future, but not assigning a deadline results in procrastination. So be careful in this regard.

How to set achievable long-term goals?

  1. Point out your goals: The easiest way to identify goals is to sit and write all your organizational, as well as personal dreams and aspirations you want to accomplish in a definite time, say for 10–15 years. If you feel it, write it down. For that moment, it doesn’t matter if they are achievable or not.

How to set achievable short-term goals?

Once you are ready with your long-term goals, it’s time to turn them into reality through short-term goals. These could be anything from building a team, launching a website to marketing, and attracting customers, provided they are achievable. Short-term goals are something that you can achieve in a 2–3 month deadline. They are long enough to see great results and short enough to keep your focus and interest towards your goal intact. You can even break them down into monthly and weekly goals. Here’s how to set achievable short-term goals.

  1. Point out the business goals that you think can be achievable in a set time.

Example: If you plan to promote your business through social media, your actionable steps would be to set up the channels and do the postings.

  1. Make sure the steps you take are measurable.

Example: So now that you have chosen social media as the promotion strategy, it is time to decide how many posts you will be required to see the results in a definite time.

  1. Now, designate these goal-related tasks to your team for them to execute and examine the results.

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